Live cams are streaming video cameras that offer a real-time view of a location. They can be found in public spaces like cities streets and parks as well as private homes and businesses. live cams are often used to provide live views of scenic or tourist destinations, traffic conditions, weather patterns and sporting events.

In a world where authenticity resonates with audiences, live streaming provides an authentic, unfiltered look at the day-to-day life of businesses, schools and even people – something that feels more genuine than a pre-recorded or edited video. This is especially true for live video content that captures a natural, spontaneous moment.

Streaming from a laptop webcam is easy with the right software, but to really level up the quality of your stream, you’ll want a better camera. Fortunately, mirrorless and DSLR cameras can be used as webcams for a more professional looking stream.

If you’re interested in learning more about the best webcams for streaming, check out our top 10 picks here.

(TIP) Monetize your webcam with ad space on the player or around the live stream page. The ad placements are an easy way to add revenue to your stream and can be a great addition to your marketing strategy.

See what’s going on in one of the most beautiful and bustling cities in Europe with this free live cam positioned in Dam Square in Amsterdam, Netherlands. The camera rotates to show different areas of the square throughout the day.