When you want to create video it is important to keep in mind your audience. It will guide nearly every decision you make about the type of content to shoot and how it will be used once it is finished. It is also important to decide what type of equipment to use. While high-end equipment can produce a better quality video, it is not necessary for all productions. Especially when you are just getting started, it is recommended to use the most affordable options. There are many free and low-cost software programs that will allow you to create professional-style videos.

When shooting your video it is always a good idea to use natural lighting. Natural light gives a very cinematic look and it will not cause your subject to squint or be overshadowed. It is also a good idea to shoot during the golden hour (when the sun is setting and rising) as this lighting produces a soft and flattering light.

Once you have your footage you will need to edit it. It is a good idea to organize your footage before you begin editing, so that it is easy to find and reference. This will save you time when it comes to editing and will help you to stay on track with your narrative. For example, you may want to consider creating a storyboard, which is an outline of your shots that helps you to plan out the sequence of your video and also help you to keep on track with your visual storytelling. video erstellen